Store Brands Month
January is Store Brands Month!
What is Store Brands Month?
Store Brands Month is a nationwide collaboration of retailers, wholesalers, and private brand suppliers, promoting store brand products to the country’s grocery shoppers.
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What can you expect?
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A month‑long celebration that highlights the quality, value, and variety of store‑brand products!
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Look for deals, tips, and product spotlights in stores and across social media to help you discover new favorites.
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The goal is simple: we want to share how great store brands are and encourage you to try something new. You might just discover a new favorite!
A private brand, also known as a store brand or private label, is a product manufactured for and sold under the name of a specific retailer, typically at lower prices than national brands. These products are usually priced lower than national brands and are often designed to compete directly with name‑brand items, offering similar or even superior quality at a more affordable cost.
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