NEW
DESIGN

Life Every Day

Taste, convenience and value combine to make Life Every Day the products you'll love! They're the same or better quality than national brands at an affordable price. Look for the Double Quality Guarantee on all our products!

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LifeGoods

LifeGoods is here to make you daily life easier. You touch paper towels, cleaning supplies, trash bags, food storage bags and laundry items every day. Be confident in a quality brand that is committed to meeting your needs.

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Life Begins

Life Begins is all about life's special moments. From the first cry, to all the little and big discoveries along the way! Life Begins is a quality you can trust to make life easier for you and your little ones.

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- GRATITUDE STATEMENTS -

Grateful for Life Every Day

The Life Every Day Brand was developed with the notion that people experience small things, big things, happy things and sad things every day. It's life! That's how it works! Find Gratitude Statements on each Life Every Day product.

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Submit Gratitude Statement

Praise Complete

We love our pets! Praise Complete was developed as a trusted brand of dog and cat food to offer value to pet owners. Our products offer your pet complete and balanced nutrition and won’t hurt your wallet. Best friends deserve Praise!

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Seven Farms

Seven Farms Products are certified organic, NON GMO, gluten free, plant-based/vegan, fair trade, eco-friendly or free from ingredients that you want to avoid. We understand just how important eating well is for you and your family. Seven Farms™ is an easy choice.

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Better Valu

Introducing our new Better Valu design! Look for the Better Valu brand logo in every isle. You'll find products you want at the lowest possible prices...without having to wait for a sale or clip coupons!

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Red & White

Red & White is our flagship brand and was established in 1908 when Smith Michael (S.M.) Flickinger decided he needed his own brand of coffee to compete against A&P grocery chain.

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Hy-Top

The Hy-Top brand of private label groceries was created in the 1950’s to provide independent grocers and neighborhood supermarkets with a way to help their customers save money on groceries…without having to sacrifice quality.

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