shopping

Private Brands

We will help you grow your food business!

Federated provides a comprehensive portfolio of private brand solutions for both Federated-owned and retailer-owned brands. We offer brands across the specialty, mainstream, and economy tiers to help you compete more effectively in your markets.

Life Every Day

Life Every Day is the newest brand in our portfolio. This is a food brand that can substitute or compliment a store brand currently carried. Each item in this brand carries a gratitude statement to remind consumers to be thankful for the little things in their lives.

Life Every Day

  • Facebook
Seven Farms

Seven Farms is a specialty brand that focuses on seven pillars of being better. Items in this brand must fall within at least one of the pillars, which include certified organic, non-GMO, gluten free, plant-based/vegan, fair trade, eco-friendly or “free from”.

Seven Farms

  • Facebook
BV_Value_Logo_transparent bkgrnd.png

Better Valu is an easy way to save money on groceries. This value tier brand makes it easy to offer cost savings to consumers without having to clip coupons or wait for sales. 

Better Valu

LifeGoods

LifeGoods is a non-food brand that launched in early 2020. LifeGoods takes care of consumers’ day-to-day needs to help take care of their home. Because everyone wants to live a good life in a clean, happy home!

LifeGoods

  • Facebook
Hy-Top

HyTop is a brand developed in the 1950’s to provide independent grocers and neighborhood supermarkets with a way to help their customers save money on groceries…without having to sacrifice quality. 

Life Begins

Life Begins is all about life's special moments. From the first cry, the first gaze of wonder and the first smile to all the little and big discoveries along the way! Life Begins is there with you and your little ones, to make life easier. Life Begins is a quality you can trust to be with you every step of the way!

Life Begins

  • Facebook
Parade

Parade celebrates quality and savings by focusing on the neighborhood it’s in. This bilingual brand is exported all over the world.

Praise Complete

Praise Complete was developed as a trusted brand of dog and cat food to offer value to pet owners. Our pet food is made with high quality protein, fortified with minerals, and have no artificial preservatives, offering your pet complete and balanced nutrition. Best friends deserve Praise!

Praise Complete

  • Facebook
Red & White

Red & White has a long, distinguished history in grocery. It was trademarked in 1925 to use on coffee and has grown to be on hundreds of items in many countries.

Red & White

  • Facebook
Seven Farms